Koh Samui is the second largest island in Thailand located off the east coast. Although the island is relatively small with an area of approximately 228 km/sq, the island receives a lot of visitors in a year. For this reason, the island has high hotel occupancy of 78%. Starting up a private resort in Samui is a business that most developers investing in Thailand have considered because of the many tourists visiting the place in a single year.
In the past, the main economic activities that took place in Samui were fishing and subsistence farming with the main cash crop grown there being coconuts. However, since the 1980s, tourism has made great strides in the island and has managed to become the main economic activity taking place there. This has made opening a private resort in Samui a great investment because one can be sure to get a relatively good number of visitors to their resort in a year.
However, before venturing into such a business, there are certain things that developers need to know about this business. This is a venture that has already dominated the island and therefore the new developers will need to exercise a lot of good marketing strategies to make sure they attract new clients. They also need to come up with some strategies that will help to make their business stand out among the rest. The following are some of the strategies that developers can apply to help promote and market their new resorts.
- The most basic method of promotion is the creation of a website where the potential customers can easily access information about what the resort has to offer. The website must include some of the best pictures that advertise the beautiful Samui island scenery.
- They can also partner with tourism agencies in Thailand that will help to recommend their villas as one of the best resorts in Samui.
- Product placement is also a good way of promoting a new and developing resort. This is where the management partners with other organizations that share the same brand philosophies as they do to create awareness about the resort.
- Networking has always proven to be one of the best promotional strategies especially for the travel related businesses. The new resorts can use this strategy by say, sponsoring some events at the resort where the potential booking clients will be favored.
Apart from just marketing and promotion, the business also needs to put in some effort to make sure the guest get to enjoy a perfect experience that will make them want to come back or recommend the place to other people. For instance, the resort must take the comfort of the clients into consideration by making sure all the furniture are of good quality, there is good air condition and that the guests have access to all basic amenities that they need to make their stay as comfortable as possible. The customer care service should also be of good quality so that the clients can always access assistance whenever they need it. All these said, developers should think about investing in a private resort in Samui.